By Edward Dankwah GNA
Accra, Jan. 26, GNA- Platinum Impex, operating under the brand Sigma Appliances, has reached a significant milestone in its commitment to “powering growth together” by distributing more than GHS 1,000,000 in cash rebates to its wholesale partners.
The rewards were issued under the company’s flagship loyalty programme, the Platinum Partner Programme.
A statement said the programme, which was launched in January 2025, was designed to move beyond traditional supplier-buyer relationships.
It said operating on a points-based system, it empowers dealers to determine their own rewards based on their sales volume; dealers earn one Platinum Point for every GHS 100 spent.
It said the rebates have been credited to dealer accounts as credit notes, directly offsetting their procurement costs for 2026.
“When we introduced this program, we promised our partners that their hard work would translate into measurable business benefits,” Madam Marie D. Sam, Marketing Manager at Platinum Impex said.
She said: “Seeing approximately GHS 1 million reinvested into our dealers’ businesses is a proud moment for us. It proves that when our partners grow, Sigma Appliances grows,” she said.
She said the GHS 1 million payout was a statement of intent and it shows they were poised to compete at the highest level by ensuring our success and our dealers’ success are inseparable.
“We are steadily positioning Sigma as the brand of choice for the modern Ghanaian home,” she added.
The programme features six reward tiers, ranging from Amber to Platinum, with rebates of up to 1 per cent on total annual turnover.
The statement said to qualify, dealers were required to reach a minimum threshold of 5,000 points.
Mr Ahmad Taan, General Manager of Platinum Impex, emphasised the strategic importance of the initiative saying “I extend my warmest congratulations to the dealers who redeemed their rebates for 2025. Your dedication is truly paying off.”
He told their partners who did not quite hit the target this time: ‘I want to encourage you to keep pushing; we are here to support you in making 2026 your year of rewards.”
He said their dealers were the frontline of their brand and by providing these tangible incentives, they were ensuring they had the liquidity and support needed to scale their operations.
The General Manager said they were building a winning team and “as we often say in the field, ‘Sigma Dier, No size!’—the growth we are seeing is truly unmatched.”
GNA
Edited by Benjamin Mensah
26 Jan. 2026