Think of yourselves as enterprises to succeed – Entrepreneurs told

By Samira Larbie

Accra, June 27, GNA-Mr Robert Beninn, the Chief Learning Strategist, Temple Advisory, has advised entrepreneurs to be resilient and think of themselves as enterprises to succeed.

He said this would allow them to create value, generate wealth, and drive innovation, while also providing opportunities for personal and professional growth in the workplace.

Mr Beninn gave the advice at the 2025 Enterprise and Employment Fair organised by Kingdom Expression Ministries Worldwide in Accra.

“We’re all entrepreneurs, and for us to succeed, we need to begin to work, each of us in our fields as entrepreneurs, not thinking of ourselves as people who are building careers but bringing value to the workplace.”

“As entrepreneurs, we’re working with resources, always our resources will pale in comparison to the scale of opportunities we have, but that’s what we have, and so we do

the best with the available resources.”

“It’s an important mindset to have, particularly in a developing country where you may think that we don’t have enough, but we have enough to start and to build our nation,” Mr Beninn stated.

The Chief Learning Strategist, speaking on the topic of the emotional cost of entrepreneurship and how to survive it, said that if entrepreneurs begin to think of society, the resources, and the endowments made available by God, they could do a lot to redeem themselves.

He said, “We can’t wait for anybody to come and redeem us. We can, we only have to change our mindset, build our entrepreneurial skills and abilities, and we can do this.”

The transformative initiative designed to empower individuals in business and career development was themed; “Rising Above: Building Resilience in Business and Career Development.”

Mr Yaw Tenkorang, a Writing Consultant and Trainer, delivering on the topic future-proofing your career: turning career disappointments into direction urged entrepreneurs not to build their business in isolation.

He said every business was realised through partnership with others and encouraged that at every stage in business development, entrepreneurs must have certain kinds of

people to rely on to take them to a higher level.

“Do not wait until you need people before you build relationships. Build relationships before you need people,” he added.

Mr Tenkorang said no career in itself was future-proof, and as such, the security one could never get in any job lies in the person doing that job or on that career path.

“It is not in the job itself. So, how you manage, conduct, develop, and build yourself will determine whether your career is future-proof or not,” he said.

He noted that with the pace of change happening around, especially in this era of artificial intelligence, entrepreneurs must adapt faster to be able to move with the times.

Pastor William Burckson, Pastor of Kingdom Expression Ministries Worldwide, said the third edition of the Enterprise and Employment Fair sought to raise men and women from the church who would be deployed into society, offer specific answers, solutions, products, and services that lift their community and their environment.

He said the Fair would comprise a workshop session and an exhibition to capacitate the people, by helping them embrace understandings that would help them become more effective in the spaces in which they live and work.

“Through the exhibitions, we can put on display what some of the people have been able to do with the ideas that they have shared,” he added.

Pastor Burckson said this year’s theme was necessary due to the abundant evidence of obstacles in the environment.

He urged the public to think critically about this, or they would be stopped by the challenges they encountered.

“Our job is to help refocus these people we are training and raising, so that they are not stopped by the problems they face, but they are fueled by them to even become more relevant in the spaces in which they work and live,” he stated.

The Enterprise and Employment Fair featured exhibitions, sales, and networking, panel discussions, and question-and-answer sessions, among others.

GNA

Christian Akorlie