By Jibril Abdul Mumuni
Accra, June 5, GNA- Mr. Nanayaw Kwakye-Boadu, Chief Executive Officer, EduEnter Group Ghana, has suggested the inclusion of creative arts personalities in Ghana’s environmental and sanitation advocacy.
This would drive behavioural change and enhance public engagement in sustainability efforts, he said.
Kwakye-Boadu made the suggestion during the launch of the Ghana Environmental Month and Summit, held at Knutsford University in Accra.
He noted that the extensive social media following of personalities in the creative arts industry could significantly amplify the impact of sanitation and environmental messages, particularly among the youth.
“Let’s consider our three major musicians, Stonebwoy, Shatta Wale, and Sarkodie. As names that resonate with us as Ghanaians, imagine if they decided that every month they would go live and discuss environmental and sanitation issues.”
“They would engage the citizenry. Can you imagine the numbers that would gravitate towards those discussions? So, as a pillar of what we do, we believe that creatives and influencers are very important in our sanitation advocacy effort,” he said.
The month-long initiative will feature various activities, including an environmental creativity challenge for young people, a musical concert, environmental sanitation awards, and a pageantry event.
Mr. Kwakye-Boadu has highlighted the lack of dedicated television programming on sanitation and environmental issues in Ghana.
“Sometimes we go through the entire week, and if not for news items picked up from elsewhere, you will never find a single show on our major channels that discusses sanitation,” he said.
He therefore appealed to the media to strengthen sanitation advocacy by allocating more airtime to environmental concerns.
Mr. Kwakye-Boadu also identified several challenges confronting the environmental and sanitation sector, notably the limited culture of volunteerism.
He expressed optimism that the emergence of volunteer groups such as the “Buzz Stop” boys—a team of young male volunteers—would inspire greater youth involvement in sanitation advocacy across the country.
GNA
Edited by Kenneth Sackey