By Muniratu Akweley Issah
Accra, Oct. 8, GNA – Ghanaian Afrobeats artiste Kuami Eugene has urged fellow musicians and entertainers to use their influence on social media and other platforms to champion causes that positively impact society.
The award-winning artiste made the call during a UNICEF Ghana birth registration advocacy campaign in Bepoase in the Ayensuano District of the Eastern Region, where he joined officials from UNICEF Ghana and the Births and Deaths Registry to raise awareness about the importance of registering children at birth.
Kuami Eugene said artistes wield significant influence and should leverage platforms such as TikTok, Facebook and Instagram to amplify important social initiatives and encourage behavioural change.
“I will call on my fellow artistes to use their platforms to do something for the good of society. It is a numbers game, so using platforms such as TikTok, Facebook and Instagram to add their voices and amplify some of these social projects will go a long way,” he said.
The musician, who has partnered UNICEF Ghana on several child-focused campaigns, said he had a special interest in issues affecting children and was committed to supporting efforts that improved their welfare and future opportunities.
He noted that birth registration was critical because it established a child’s legal identity and ensured recognition as a Ghanaian citizen.
“Aside music, I love kids so much, that’s why I organise yearly concerts for them. I think it’s a blessing to be part of this initiative to create awareness and help people register their children before they grow up,” he said.
The advocacy drive forms part of UNICEF Ghana’s efforts to improve birth registration rates across the country through community engagements, public education and collaboration with traditional authorities.
Mr Andy Brooks, UNICEF Ghana Country Representative, said accurate birth registration was essential for national planning and the provision of healthcare, education and other social services.
He expressed concern about declining registration rates among children under one year, noting that unregistered children were often excluded from national data used for development planning.
Meanwhile, Kuami Eugene revealed that he would release a new album next year following the success of his recently launched “Sweet Boy” EP.
The musician said he remained focused on creating quality music while continuing to support social causes that contribute to national development, particularly initiatives aimed at improving the lives of children.
GNA
Edited by Kenneth Odeng Adade
Reporter: Muniratu Akweley Issah
Email: [email protected]