By Iddi Yire, GNA
Accra, June 10, GNA – The Government has resourced the Ghana Broadcasting Corporation (GBC) to acquire the Free-to-Air Broadcast rights for the 2026 FIFA World Cup.
A statement issued by Mr Felix Kwakye Ofosu said this would ensure widespread availability of viewing opportunities for Ghanaians to follow the exploits of the Black Stars at the tournament. GBC leads a consortium of Ghanaian TV stations that would be showing the matches.
It said this represented a boon to advertisers hoping to get maximum eyeballs during the event.
The National Broadcaster in a statement said it was pleased to announce that, through the support of the Government of Ghana, it had secured the exclusive terrestrial (Free-To-Air) broadcast rights for the FIFA World Cup 2026M tournament.
It said in fulfillment of the Government’s commitment to ensuring all Ghanaians had access to the world’s most prestigious football tournament, and to follow the progress of the Black Stars, GBC had established a National Broadcast Consortium for the broadcast of the world cup matches.
The statement said this initiative, formed at the request of the Government, was utilising a shared technical, marketing, and broadcasting framework to ensure maximum national reach.
Touching on Authorised Television Partners, the statement said the following television stations have officially joined the Ghana TV Consortium and were licensed by FIFA (through New World TV and GBC) to broadcast the 2026 FIFA World Cup matches: GBC Channels: GTV, GTV Sports+, Garden City TV, and Obonu TV, and Multimedia Group: Adom TV and Joy Prime.
Others are Multimedia Group: Adom TV and Joy Prime, EIB Network: GHOne TV and Agoo TV, Ignite Media: Metro TV and Original TV, Media General: TV3 and Onua TV, Max TV, Sporty TV, Woezor TV, and UTV.
With regards to Radio Broadcasting Rights, the statement said radio stations interested in broadcasting the matches must acquire a sub-license from GBC, and that unauthorised radio broadcasts were strictly prohibited.
It noted that interested stations should contact the licensing team at: 030 395 9605, 055 252 0699, and 020 3980634.
On Commercial and Sponsorship Opportunities, the statement said the FIFA World Cup 2026 was set to be the most-watched sporting event globally.
It said this presented an unparalleled opportunity for brands to connect with millions of viewers across Ghana.
The statement said the Ghana TV Consortium was offering a comprehensive suite of sponsorship, advertising, and digital engagement packages across television, radio, and social media. For partnership inquiries, please contact the Marketing Team at: 020 510 7705 or 030 395 9605.
Concerning Rights Protection Notice, the statement said GBC, FIFA, and New World TV had reminded the public and media houses that any unauthorised broadcast, re-broadcast, streaming, public viewing exhibition, or commercial distribution of World Cup content within Ghana was strictly prohibited.
It said the Ghana TV Consortium would actively monitor all platforms (including digital and social media) throughout the tournament.
It noted that any entity found infringing upon these exclusive rights would face immediate legal action and regulatory sanctions.
The statement said GBC and the Ghana TV Consortium express our profound gratitude to the Government of Ghana and all stakeholders for their support in bringing this historic global event to the homes of all Ghanaians.
GNA
Edited by Linda Asante Agyei