By Nana Yaw Safo Kantanka
Accra, June 19, GNA — Coca-Cola has officially launched its FIFA World Cup 2026™️
campaign, “Feel It All,” in Ghana with a lively watch party for Ghana’s opening group match
against Panama at Ghud Park, Accra Mall.
The event gathered media practitioners, partners, influencers and football fans, creating an
atmosphere of excitement as patrons followed the match together.
Attendees were treated to interactive fan zones, curated entertainment and engaging brand
activations that amplified the spirit of the global showpiece.
Speaking at the event, Mr Mensah Seneadza, Director of Franchise Operations for Equatorial
Africa at Coca-Cola, said the campaign reflects the emotional connection Ghanaians have with
football.
“In Ghana, football is more than a game; it is a shared emotion that brings millions together,
especially during the FIFA World Cup™️, and we are proud to give our consumers an opportunity
to feel it all,” he said.
He added that the initiative builds on the company’s nearly 70-year presence in Ghana and its
commitment to growing with local communities.
Coca-Cola is expected to sustain the excitement throughout the group stages, with watch parties
planned for all of Ghana’s matches. Fans would be brought together through high-energy
activations designed to celebrate every moment of the tournament.
A major highlight of the campaign would be Ghana’s clash against England, where Coca-Cola
would introduce the innovative “José vs Mourinho” experience.
The concept leverages advanced technology to present two versions of football manager José
Mourinho in a humorous, real-time debate format on topical football issues, blending
entertainment with the manager’s distinctive personality.
Fans can also visit the Coca-Cola Experience Zone at Ghud Park during the tournament to watch
live matches, take part in interactive activities and win promotional giveaways.
The campaign would climax with a major concert to coincide with the FIFA World Cup 2026™️
final on July 19 at the same venue, combining music and football in what organisers describe as
a grand closing celebration.
Mr Felix Gomis, Managing Director of the West African Countries Business Unit at ECCBC,
described Ghana as a key market for the brand.
“Ghana remains one of our most strategic markets in the region, and the passion we are seeing
from fans during this campaign reflects how deeply football is ingrained in everyday life across
the country,” he said.
“We will continue bringing the FIFA World Cup 2026™️ experience closer to consumers through
engaging activations that unite people and celebrate the beautiful game.”
Coca-Cola’s latest campaign forms part of its long-standing partnership with FIFA, aimed at
delivering memorable fan experiences and celebrating football culture.
GNA
Edited by Kenneth Odeng Adade