By Edward Dankwah
Accra, May 22, GNA – Strategic Communications Africa Limited (Stratcomm Africa), in partnership with Global Info Analytics, has unveiled the Customer Satisfaction and Brand Health Research Report.
The report provides a deep dive into how brands across the banking sector in Ghana are perceived by consumers, drawing from robust, scientifically grounded data.
It also reveals trends in consumer sentiment, loyalty drivers, and market dynamics.
The event underscored a clear call to action for brands to prioritise reputation, listen to consumer voices, and anchor strategies in data insights not assumptions.
The announcement was made by both organisations during a press briefing in Accra, as part of a partnership event held on the theme, “Decoding Brand Perception of Businesses Insights for Strategic Growth.”
Ms. Esther A. N Cobbah, Chief Executive Officer, Stratcomm Africa said the initiative was part of Stratcomm Africa’s celebration of over three decades in the communication industry and ongoing commitment to blending the science and art of communication.
“We continue to translate insight into impact for our clients. Today’s report reflects tradition and our forward-looking vision for strategic growth through reputation management,” she said.
She added that with this landmark launch, Stratcomm Africa reinforced its position as Ghana’s premier total communication agency where creative excellence was informed by empirical precision.
Mr. Mussa K. Dankwa, Executive Director of Global Info Analytics, said the report was a critical resource for businesses, policymakers, and communicators who sought to align their strategies with public expectations and preferences.
He stressed that with this research, they presented more than numbers, but a blueprint for building trusted brands in Ghana.
GNA
Edited by CA/