Accra, Sept. 17, GNA – Delta and Hyatt have announced a new long-term strategic relationship that brings together two of travel’s most trusted loyalty programmes, Delta SkyMiles and World of Hyatt.
The programmes seek to create additional value, recognition and engagement opportunities across the travel journey.
A release shared with GNA said the collaboration would launch in the coming months, and it reflected a shared commitment to closing a critical gap in premium travel.
“It will deliver a connected, high-quality experience where both brands know their clients, recognise what they earn and make it easier for them to move “between air and stay,” it said.
“At Delta, premium has never been about just a seat; it’s a standard of care that shows up throughout the journey,” said Ed Bastian, Chief Executive Officer of Delta Air Lines.
“Flying Delta creates experiences and opportunities that can’t be found anywhere else. Hyatt shares that same premium approach to everything from travel and dining to entertainment and accommodations, and it’s what makes them such a natural fit.”
With the launch, elite members of both loyalty programmes would earn simultaneously with the new Dual Earn benefit – Delta Medallions earn miles for spend on qualifying Hyatt stays (in addition to earning certain other World of Hyatt benefits).
In tandem, the World of Hyatt elites earn points on qualifying fare classes in addition to earning certain other SkyMiles benefits.
Beyond these initial benefits, Members can look forward to additional ways to earn and engage.
These include opportunities for exclusive access to personalised moments and once-in-a-lifetime experiences available only to Members of both programmes.
“Exceptional travel extends far beyond a hotel stay; it’s about creating memorable experiences throughout the full travel journey,” said Mark Hoplamazian, Chairman, President and CEO, Hyatt.
“That’s what makes our alliance with Delta so exciting. We share a vision for delivering thoughtful, premium experiences that put our members first and create even more value wherever their travels take them.
“By bringing together two brands with a shared commitment to care and exceptional hospitality, we’re making it easier for our members to enjoy a more connected and rewarding experience, from takeoff to check out,” he said.
The Airline said the programmes were designed to help travellers move fluidly between business and leisure, between cities and destinations with comfort, reliability and recognition across every stage of a trip.
Hyatt’s 36 brands across five distinct portfolios spanning Luxury, Lifestyle, Inclusive, Classics and Essentials serve every kind of traveller across 83 countries, while holding the No. 1 position globally for luxury branded rooms in resort locations.
Delta serves more than 200 million customers per year across more than 300 destinations on six continents and has long been recognised as a leader in premium travel. It is the first U.S. airline to introduce business class suites a decade ago and continues to offer more business class suites in service than any other U.S. airline.
“Together, both brands are committed to delivering the same premium standard to every Member, at every stage of their journey,” the release said.
For SkyMiles Members, it also builds on a growing loyalty ecosystem designed to serve every part of the travel journey, adding a dedicated premium hotel loyalty programme to complement the range of ways Members could plan, book and experience their trips.
“Delta’s relationship with Hyatt is being built with a different level of ambition – and it deepens over time,” Bastian said.
“For Delta, it’s also a meaningful step toward the broader vision of making SkyMiles the most loved loyalty ecosystem in travel – not just for flying, but for the entire journey.”
GNA
Edited by Beatrice Asamani Savage