By Stanley Senya
Accra, July 21, GNA – MobileMoney Fintech Limited (MoMo) has launched the Ride with MoMo campaign to support national development, by helping commercial drivers transition from cash-based transactions to safer, traceable and more formal digital payment practices.
The Campaign launched in partnership with Ghana Interbank Payment and Settlement Systems (GhIPSS) through the GhQR platform, began in Accra and continued with a roadshow in Ho, the Volta Regional capital.
A statement issued in Accra and signed by Paapa Osei, the Head, Legal & Reputation Management, MobileMoney Fintech Limited, said it brought together ride-hailing drivers, transport unions, the Driver and Vehicle Licensing Authority, the Motor Traffic and Transport Department, the National Communications Authority, financial institutions and other stakeholders, to promote the MoMo Merchant Wallet and GhQR as practical tools for bringing transport payments into the formal digital economy.
Mr Shaibu Haruna, the Chief Executive Officer of MobileMoney Fintech Limited, at the launch in Accra, said the campaign was designed to solve real challenges drivers faced in handling cash, while helping them build more structured and better-documented businesses.
“Ride with MoMo is more than convenience. It is about helping drivers separate personal and business income, keeping proper records, and building a transaction history that can support future access to financial services,” Mr Haruna said.
He said the campaign would bring ride-hailing, haulage and Pragya drivers into the MoMo Merchant network, giving them a formal business payment channel through which passengers could pay seamlessly, by scanning a GhQR code using the MoMo App or any application that supported GhQR.
“When passengers pay by scanning a QR code, drivers receive the exact fare instantly. It reduces cash risks, removes the challenge of change, and makes daily transactions simpler for both drivers and passengers,” he added.
Madam Akosua Blay, the Chief Business Officer of GhIPSS, said the initiative reflected the value of collaboration in expanding Ghana’s shared digital payment infrastructure to everyday businesses.
“GhQR gives drivers one simple code through which they can receive payments from bank accounts, mobile money wallets and fintech wallets. This is how we make digital payments practical, inclusive and accessible for small businesses across the country,” Madam Blay said.
She added that the partnership with MobileMoney Fintech Limited would help more informal businesses enter formal payment channels and support Ghana’s transition to a more inclusive digital economy.
A representative of ride-hailing drivers in Accra welcomed the initiative, noting that digital payments would make their work safer and more efficient.
“Receiving fares directly into a merchant wallet helps us reduce cash handling, avoid disputes over change and keep better records of our daily sales,” he said.
At Ho, where the campaign is targeting Pragya riders and other commercial transport operators, a representative of the riders, said the solution would help them serve customers who increasingly prefer digital payments, the statement said.
“Many passengers do not always carry cash. With GhQR, they can pay easily, and we can also keep better track of our business,” he said.
The Ride with MoMo campaign forms part of MobileMoney Fintech LTD’s broader contribution to national development by driving financial inclusion, supporting safer transport payments and helping commercial drivers move from informal cash-based transactions to more structured digital business practices.
GNA
Edited by Christabel Addo