By Evans Nana Yaw Osei / Sasel E.A Ekumah
Accra, June 18, GNA – Prices of jerseys of the senior national football team, Black Stars jerseys have remained stable before and after Ghana’s 1-0 victory over Panama in their opening World Cup match, although traders report a decline in sales following the game.
A Ghana News Agency observation in Accra showed that while demand for jerseys was strong ahead of the match, sales slowed after the victory on Tuesday.
Ms Afia Afrakomah, a jersey seller, said patronage was high before the match but had dropped afterwards.
“If I say people did not buy the jerseys before the match, I would be lying. They really patronised them,” she said.
“However, after the match yesterday and even today, sales have not picked up as expected. I believe they will improve because some people are still yet to buy theirs,” Ms Afrakomah said.
She said prices had remained unchanged due to the availability of stock on the market.
Another trader, Ms Nana Gloria Adwoa, said most of her customers were male supporters, with the “spider” jersey, particularly the yellow variant, being the most sought-after.
She said original jerseys sold for GH¢250, while regular versions went for GH¢150.
According to her, although some customers negotiated prices, others paid the stated amounts.
She said sales peaked on the eve of the match but declined on the morning after the game.
Ms Adwoa expressed optimism that demand would improve later in the day.
“I will only increase my prices if the wholesale cost of the jerseys goes up. Otherwise, I will maintain the current prices,” she said.
Mr Ibrahim Yaya, another trader, said he recorded no sales on the day of the interview and noted that business had also been slow before the match.
He said Ghana’s victory could, however, stimulate increased patronage in the coming days.
Mr Yaya said traders were maintaining stable prices to attract customers despite fluctuating demand.
He said a defeat or draw could have negatively affected sales, but the win had boosted confidence among supporters.
The traders expressed optimism that Ghana’s progress in the competition would further increase demand for Black Stars merchandise.
Ghana secured a 1-0 win over Panama, with Caleb Yirenkyi scoring the decisive goal.
GNA
Edited by Kenneth Sackey