Hafsa Obeng, GNA
Accra, April 8, GNA – The National Theatre of Ghana has unveiled a 2026–2030 Strategic Plan to modernise operations and drive growth within the creative and tourism economy.
The plan seeks to strengthen institutional capacity, enhance service delivery and position the Theatre as a competitive cultural hub locally and internationally.
Speaking at the launch in Accra on Tuesday, Madam Abla Dzifa Gomashie, Minister for Tourism, Culture and Creative Arts, described the plan as a bold roadmap to restore the Theatre’s prestige, improve transparency and ensure accountability.
She said the strategy would promote Ghana’s cultural heritage, support artistic expression and create sustainable economic opportunities, particularly in the tourism sector.
Mr Henry Malm, Acting Executive Director of the Theatre, expressed appreciation to stakeholders for their support and said the plan was developed collaboratively by the board, management and consultants.
He said the initiative would equip the institution with the skills, technology and financing required to operate effectively in a competitive and increasingly digital environment.
Mr Malm said prior engagements with staff and industry players had been undertaken to build awareness and facilitate smooth implementation.
Madam Korkor Amarteifio, Board Chair, said the Theatre had played a key role in nurturing creative talent and would continue to support skills development under the new strategy.
She said the plan prioritised service excellence, expanded access to cultural experiences, creative skills development and long-term sustainability, while addressing challenges of institutional relevance, accountability and financial resilience.
Ms Olubunmi Ajayi, a consultant, said the strategy underscored the need for the Theatre to adapt to rapid technological changes and align with national development priorities.
She said the plan envisaged a digitally enabled and globally competitive institution contributing to job creation, youth empowerment and growth of the creative economy.
The strategic framework places emphasis on talent development, arts education, audience expansion and staff capacity building, while deepening partnerships with the private sector, academia and creative communities to enhance innovation and boost internal revenue generation.
“Ultimately, the initiative positions the National Theatre of Ghana as a modern, inclusive, and financially sustainable institution, committed to making the arts more accessible while serving as a catalyst for national development and a platform for showcasing Ghanaian culture on the global stage,” Ms. Ajayi said.
GNA
Edited by Kenneth Sackey
8 April 2026