By Hafsa Obeng, GNA
Accra, Nov. 21, GNA – The Ghana Tourism Authority (GTA) has held a stakeholder meeting to advance preparations for the 2025 edition of “December in GH,” a flagship pillar of the broader Black Star Experience.
The meeting brought together event organisers, security agencies, industry partners and other players within the tourism and creative sectors.
Addressing participants, Mrs Maame Efua Houadjeto, Chief Executive Officer, GTA, underscored the need for stronger coordination and disciplined execution as the country readies itself for another highly anticipated festive season.
She said the “Black Star Experience”, powered significantly by “December in GH”, had evolved into a national driver of tourism growth, investment, and creative industry expansion, adding that the 2025 calendar reflected growing international confidence in Ghana as a premium destination.
Mrs Houadjeto, however, noted that the sector’s growth must be matched with responsibility, stressing the need to reinforce safety, compliance and operational excellence across all events.
She said visitors continued to choose Ghana for its authenticity and quality of experience, and stakeholders must work collectively to safeguard that reputation.
The engagement provided a platform for institutions to strengthen inter-agency collaboration, identify operational gaps, anticipate risks and align on the standards required to ensure smooth implementation of activities for the season.
The CEO outlined three critical priorities for the 2025 festivities: strengthening compliance and safety across event venues, ensuring timely communication to avoid last-minute disruptions, and improving data collection to support evidence-based planning and impact assessment.
She also assured participants of the Authority’s support through enhanced facilitation, responsive coordination and the swift resolution of bottlenecks to ensure an efficient and successful festive period.
The GTA CEO reaffirmed the GTA’s commitment to sustaining the credibility of the “Black Star Experience” and delivering a December season that continues to capture global attention.
GNA
Christian Akorlie