Accra, Oct 2, GNA – Bombo Investments, an intra-African trade and investment advisory firm, is advancing the continent’s trade agenda through its partnership with the Africa Monologue Challenge (AMC).
It is using the platform’s 12 cultural ambassadors to build practical commercial linkages between African nations.
Bombo Investments is a member of the African Chamber of Content Producers (ACCP), an African Union Economic, Social and Cultural Council (AU-ECOSOCC) accredited civil society organisation, and the lead organisation for intra-African trade.
The firm has partnered the AMC, where 12 cultural ambassadors, selected from approximately 2,000 entries across the continent and diaspora, are residing together at the Nouvelle Place-Pan-African House in Accra for a month of cultural exchange, culminating in the promotion of intra-African trade and tourism.
Since their arrival on 30th August 2026, the 12 cultural ambassadors, representing Ghana, Nigeria, South Africa, Zambia, Kenya, Botswana, the Republic of Congo, Benin, Senegal, Ivory Coast, Cameroon, and the African diaspora in the United States, have participated in a comprehensive programme of cultural immersion, brand endorsement, and trade engagement.
In an interview with the Ghana News Agency Harold Roger Quartey, Chief Executive Officer of Bombo Investments and Chairman of the AMC Organising Committee, stated that the firm is already working with partners across Africa to initiate cross-country trade.
“Bombo Investments is building the structures that make intra-African trade happen,” said Chairman Quartey.
“Through the Africa Monologue Challenge, we have brought together 12 of Africa’s brightest young creatives for one whole month of cultural exchange.
They are leaving Ghana with trade relationships, brand partnerships, and a deeper understanding of what is possible when Africans trade with Africans.”
He emphasised that the firm’s partnership with the AMC is part of a broader strategy to position Africa’s creative economy as a driver of continental commerce.
“The creative economy is soft power. When a Nigerian actress promotes Ghanaian products, when a Ghanaian storyteller speaks about Kenyan coffee, when a South African filmmaker collaborates with an Ivorian designer, that is intra-African trade in action. And Bombo Investments is facilitating these connections.”
Jennifer Boamah, the AMC cultural ambassador representing the African diaspora in the United States, spoke powerfully about the role of the diaspora, including the Caribbean, in Africa’s trade future.
“The African diaspora, including our brothers and sisters in the Caribbean, are now officially recognised as Africa’s Sixth Region. That recognition is an invitation to trade, to invest, and to build with the continent on our own terms,” said Boamah.
“We have spent generations contributing to economies outside Africa. Now, through platforms like the Africa Monologue Challenge and partners like Bombo Investments, we are being given the tools to trade with Africa, to invest in Africa, and to build Africa. This is what we have been waiting for.”
Boamah noted that the Sixth Region’s inclusion in the African Union’s development framework opens unprecedented opportunities for diaspora-led trade and investment.
“The Caribbean and the diaspora are stakeholders. We are Africans in the diaspora, and we are ready to do business.”
The AMC programme has already begun to yield tangible trade conversations. Douglas Mwenda Nyaga, the AMC cultural ambassador representing Kenya, revealed that he has initiated discussions with Bombo Investments regarding the export of Kenyan tea and coffee to Ghana and other African markets.
“Kenya produces some of the finest tea and coffee in the world. Yet Africa still sources its tea and quality coffee from outside the continent, when right here in Africa, Kenya could supply,” said Nyaga.
“I have already initiated conversations with the CEO of Bombo Investments to explore how Kenyan tea and coffee can reach Ghana and other African countries through their network.
This is the kind of practical intra-African trade we need.”
Tory Thompson Eseoghene, the AMC cultural ambassador representing Nigeria, expressed her desire to lead the importation of Special Grapes into Nigeria.
According to her, she has been drinking the product at the Pan African House and believes it tastes better and is healthier than imported drinks from Europe and Asia.
She conveyed this interest during a courtesy call on Dr. Ernest Ofori Sarpong, CEO of the Special Group of Companies, which was facilitated by the CEO of Bombo Investments, and Head of Production for Despite Media.
“I have been drinking Special Grapes here at the Pan African House, and I can honestly say it tastes better and is healthier than the imported drinks we get from Europe and Asia. Why should Nigerians be drinking far away Asian and European products when we have something this good right here in Africa? I want to be the one to lead the importation of Special Drink into Nigeria,” said Thompson Eseoghene.
“This is what happens when Africans come together. We discover what we can offer each other. I want to be part of the generation that makes Nigerian trade with Africa a priority.”
Melane Hamman, the AMC cultural ambassador representing South Africa, shared her vision for a continent where trade goes beyond goods.
“As a South African creative, I believe African trade should be about ideas, talent, fashion, and culture moving freely across our continent, as much as goods crossing borders,” said Hamman.
“We have so much to offer one another. Now we need to make it easier to share it. South Africa has an important role to play in strengthening trade across Africa. True African trade means creating a continent where our businesses, creatives, and products can move beyond borders and reach one another more freely.”
Mawuko Kuadzi, Co-Founder and CEO of the Africa Monologue Challenge, expressed pride in the progress the platform is making in the area of intra-African trade promotion.
“When we started the Africa Monologue Challenge, our focus was on uniting Africa’s creative economy. Today, we are seeing cultural ambassadors building trade relationships and discovering what Africa has to offer Africa,” said Kuadzi.
“I am proud of the progress we are making, and I am confident that this is only the beginning. The creative economy is the gateway to intra-African trade, and the AMC is proving it.”
Nana Dwomoh-Doyen Benjamin, President of the African Chamber of Content Producers (ACCP) and co-founder of the AMC, stated that the Chamber is deepening knowledge of what is available across Africa through its “This Is Made In Africa” project and the “Build It Here” initiative, which Bombo Investments is actively advancing.
“It is the knowledge of what is available across Africa that the Chamber is deepening through our ‘This Is Made In Africa’ project and the ‘Build It Here’ initiative,” said Nana Dwomoh-Doyen. “Bombo Investments is actively advancing these initiatives on the ground. Africans cannot trade what they do not know exists. We are bridging that knowledge gap.”
Dwomoh-Doyen revealed that the Chamber has commenced production of an “Intra-African Trade in Motion” documentary in partnership with Africa Monologue Limited and other partners.
“We have commenced the Intra-African Trade in Motion documentary, which we are producing in partnership with Africa Monologue Limited and our partners,” he said.
“This documentary will document the real stories of trade happening across Africa, from the Kiira Motors bus transaction to Kenyan tea reaching Ghanaian markets. We are telling the African trade story, and we are telling it ourselves.”
Throughout their stay in Ghana, the 12 cultural ambassadors have been taken through the act of endorsing brands in partnership with partner brands in Ghana. These endorsements, captured across television, radio, digital, and social media platforms, have generated significant visibility for participating brands while demonstrating the commercial power of Pan-African collaboration.
The programme has also included visits to Ghanaian businesses, traditional rulers, and government institutions, including a courtesy call on the Ga Mantse, the Minister of Tourism Culture and Creative Arts, CEO of the Ghana Tourism Authority, the Mayor of Accra Metropolitan Assembly, various High Commissions, among several others, where discussions centred on culture, trade, tourism, and urban development.
Bombo Investments has confirmed that it will continue to work with the AMC’s alumni network, now spanning three seasons and over 30 cultural ambassadors across Africa and the diaspora, to facilitate trade, investment, and commercial partnerships.
“We are building a network of African creatives who are also African traders,” said Chairman Quartey. “The Africa Monologue Challenge is a pipeline for intra-African trade. And we are only getting started.”
The AMC Season 3 Grand Finale took place on 18th September 2026 at the National Theatre of Ghana, where the winner was crowned. The cultural ambassadors depart Ghana on 2nd October 2026, returning to their home countries as trade ambassadors for a united and prosperous Africa.
GNA
Edited by Kenneth Odeng Adade