NCC signs MoUs to boost cultural exchanges, diplomacy

By Patrick Ofoe Nudzi, GNA 

Accra, April 25, GNA – The National Commission on Culture (NCC) has signed two Memoranda of Understanding (MoUs) to promote cultural exchanges, diplomacy and economic opportunities. 

The agreements were signed with the Hungary Friendship Association and AI Media (Ingenious Africa Media). 

Mr. Wakefield Ackuaku, Acting Executive Director of the NCC, said the initiative was in response to the increasing interconnectedness of the world and the need to sustain ties with Ghanaians living abroad. 

He noted that the partnership would help promote Ghanaian culture among diaspora communities and provide opportunities for people in Hungary to reconnect with their roots. 

“We are looking forward to person‑to‑person exchanges to ensure that the relevance of this MoU is felt beyond the shores of Ghana and in Hungary, as we plan for the future,” he said. 

Mr. Ackuaku said that the agreement clearly outlined the roles of each party, as well as benchmarks for measuring success and ensuring accountability in programme implementation. 

Mr. Kwabena Ackuaku, a Member of the Hungary Friendship Association, said the collaboration aligned with calls for stronger partnerships between Ghana and the diaspora to create value. 

He said that the MoU would promote Ghanaian culture, including food, Kente, music and related businesses. 

In the second MoU, the NCC partnered with AI Media to promote cultural diplomacy through creative productions, including film and documentary projects. 

Mr. Ackuaku said both parties had agreed on actionable programmes, including support for the film project titled “No Borders,” which explores themes of migration, identity and belonging in West Africa. 

“The film is a no‑brainer and a significant project that challenges us to rethink issues of migration and identity, and the paradigm shift required in addressing them,” he said. 

Mr. Kwame Boadi, Managing Director of AI Media, said the company would use documentary filmmaking as a diplomatic tool to highlight shared values among West African countries and foster stronger relations. 

He said the project would promote trade, cultural understanding and regional integration, adding that a 12‑month action plan had been developed to guide implementation. 

Mr. Boadi noted that “No Borders,” a sequel to the film “Omo Ghana,” sought to deepen conversations on migration and Pan‑African identity, while countering xenophobic narratives through a human‑centred perspective on Ghana-Nigeria relations. 

GNA  

Edited by Kenneth Sackey