By Dennis Peprah, GNA
Sunyani, (Bono), April 27, GNA – MobileMoney Fintech Limited is shifting its strategic focus from expanding access to deepening usage across its ecosystem, Madam Sylvia Otuo Acheampong, Chief Products and Services Officer, has said.
The MobileMoney Fintech Limited is a subsidiary of MTN Ghana responsible for mobile financial services.
Launched in 2009, the company has more than 17 million registered subscribers and offers a range of mobile financial services, including payment solutions, remittance, BankTech, InsurTech, and savings and loans, aimed at driving financial inclusion and economic empowerment.
Mad Acheampong said that MobileMoney Fintech was working to accelerate financial inclusion and build a stronger digital financial services platform.
She said this in a statement issued on the sidelines of MTN Ghana’s Media and Stakeholder Forum in Accra and copied to the Ghana News Agency (GNA) in Sunyani.
The statement was signed by Mad Afua Serwaa Asafo- Adjei, the Manager, Communications and Stakeholder Management, MobileMoney Fintech Limited.
The forum brought together the media, civil society organisations, regulators, and banking partners to discuss the future of digital connectivity and financial services.
Mad Acheampong said: “While the platform has achieved significant scale in registration and access, the next phase will prioritize active usage and customer engagement”.
“We have achieved significant scale, but now the focus is on driving usage-ensuring customers actively engaging with services beyond basic transactions,” she said.
According to her, MobileMoney Fintech was deepening financial inclusion by expanding services such as credit, insurance and advanced payment solutions across the ecosystem.
“We want to create more opportunities for customers to keep money within the digital ecosystem and use it seamlessly across services”, Mad Acheampong stated.
She explained that a key part of the strategy was onboarding more merchants and service providers to reduce reliance on cash-out and strengthen end-to-end digital payments.
“The challenge is not just adoption, but ensuring the ecosystem is robust enough for users to transact digitally from end to end”, Mad Acheampong indicated.
She noted that while cash-out remains common in some markets, the long-term goal is to make digital payments more useful and attractive for everyday spending.
Mad Acheampong also highlighted ongoing efforts to strengthen trust and security within the mobile money ecosystem, particularly in response to fraud risks.
“We are deploying AI-driven tools to detect fraud patterns, but education remains critical because much of the risk is driven by social engineering,” she said.
She cited customer education campaigns such as the “Shine Your Eye” initiative, which aims to improve digital literacy and help customers protect themselves against fraud and scams.
The forum forms part of MTN Ghana’s broader stakeholder engagement programme to deepen dialogue with industry partners and outline priorities for the company’s digital and financial services growth.
GNA
Kenneth Odeng Adade