By Solomon Gumah, GNA
Tamale, March 05, GNA – ActionAid Ghana, an NGO, has held a Media Press Corps Liaison Meeting and Digital Advocacy Training in Tamale to strengthen collaboration with journalists and enhance rights-based reporting and digital advocacy. Â
The training brought together representatives from various media houses to build their capacity in strategic storytelling, ethical narrative framing, and digital advocacy to amplify issues related to social justice and gender equality.
It formed part of the organisation’s strategy to deepen engagement with the media and other stakeholders to influence policies, shape public narratives, and promote accountability in governance.
Madam Beatrice Yanman Biije, Northern Regional Programme Manager of ActionAid Ghana, speaking during the training in Tamale, said the organisation recognised the important role of the media in advancing advocacy for social justice, climate resilience, and women’s empowerment.
She said in a rapidly evolving digital and media-driven environment, journalists must be equipped with the skills to report responsibly while using digital platforms effectively to amplify the voices of marginalised groups.
Madam Biije explained that the engagement was also aimed at strengthening partnerships between the media and civil society organisations to support rights-based development initiatives across communities.
She announced some of the organisation’s key programme priorities for 2026 under its Green Economy Resilient Livelihoods agenda and said the organisation planned to support four communities especially mothers of sponsored children with small ruminant farming to improve household income and strengthen climate-resilient livelihoods.
She hinted that ActionAid Ghana would collaborate with the leadership of the Savannah Women Movement to provide beneficiaries with training in small ruminant rearing, business management, and financial literacy to enhance sustainability of the initiative.
She added that the organisation would also support the establishment of Village Savings and Loans Associations in five communities to promote financial inclusion and economic empowerment among women.
Madam Biije said the organisation would commemorate key global events including International Rural Women’s Day, World Water Day, and International Women’s Day to highlight the contributions and achievements of women in community development.
On women’s rights and decent work, she said ActionAid Ghana would mark the annual 16 Days of Activism Against Gender-Based Violence campaign to promote positive masculinity and end violence against women and girls.
Other planned interventions included advocacy campaigns on alleged witchcraft accusations and support for the activities of reintegration committees working to restore the dignity and rights of affected women.
Madam Biije noted that youth-led initiatives focusing on Sexual and Reproductive Health Rights would also be supported to promote awareness and responsible decision-making among young people.
She said the organisation would further collaborate with the Department of Children and the Narcotics Control Commission to conduct school outreach programmes to educate pupils on the dangers of substance and drug abuse, adding that findings from sanitary pad tracking exercises would also be used to engage the Ghana Education Service and Metropolitan, Municipal and District Assemblies during the commemoration of Menstrual Hygiene Day.
She mentioned that the organisation also planned to intensify advocacy to promote zero tolerance for substance abuse among youth at Yendi and surrounding communities.
Participants at the training expressed appreciation to ActionAid Ghana for the initiative describing it as timely in strengthening responsible journalism and advocacy for inclusive development.
GNA
Edited by Eric K. Amoh/Linda Asante Agyei