By Daniel Adu Darko
Accra, Oct. 26, GNA – StyleByFef, a fashion retail brand under the XFAR Group, has donated assorted items and cash worth over GH¢10,000 to the Osu Children’s Home as part of its corporate social responsibility (CSR) initiative to support underprivileged children.
The donation, which included 10 bags of rice, 10 litres of cooking oil, sanitary pads, toilet rolls, bottled water, washing powder, soap bars, and GH¢5,000 cash, was led by Mr Rex Agbo, Managing Director of XFAR Group, and Mrs Esthella Fakor Fiakegbe, Managing Partner of StyleByFef.
Mr Agbo said the gesture formed part of the company’s vision “leadership and utility for posterity,” noting that true leadership begins with self-discipline and the ability to create value not only for oneself but also for society and future generations.
“As part of our corporate social responsibility, we decided to come together and contribute to the lives of these children who may not be as privileged as we are. We believe it is a calling to give back to society and to fulfil God’s purpose for us,” he said.
He added that the donation was a selfless act of giving back rather than a marketing move, explaining that publicising the gesture simply informs patrons that their purchases help make a social impact.
He said that Ms Esinam, Head of Corporate Social Responsibility at XFAR Group, and her team were committed to identifying organisations and institutions that could benefit from the company’s outreach efforts.
“We believe that whatever we make, a portion must go back to society to help children live more comfortable lives. We cannot solve every problem, but we can make a meaningful difference,” he noted.
Receiving the items on behalf of the management of the Home, Madam Priscilla Asare, Assistant Centre Manager of the Osu Children’s Home, expressed gratitude to StyleByFef for the thoughtful donation.
She prayed for the continued growth and strength of the company, adding that the support would go a long way to improve the welfare of the children.
StyleByFef, which has been trading in Ghana for about five years after operating in the United Kingdom, is a fashion retail brand that offers high-end, middle-end, and low-end clothing, footwear, bags, jewellery accessories for women, men, teens, and children.
The company also provides fashion advice and online retail services for authentic UK and European brands.
This initiative marks StyleByFef’s first public CSR activity, though the brand has previously engaged in anonymous donations.
Mr Agbo said the company would continue its community support efforts in line with its core value of social responsibility and compassion.
GNA
Edited by Christian Akorlie