By Jibril Abdul Mumuni
Accra, July 2, GNA – The Chartered Institute of Marketing, Ghana (CIMG) has announced plans to position marketing as a central driver of Ghana’s economic transformation, leveraging government economic initiatives.
The institute aims to leverage government initiatives such as the ’24-hour economy’ and the ‘Brand Ghana’ agenda to promote Ghana’s economy.
This was disclosed by Mr. Michael Abbiw, National President of CIMG, at the media launch of the 36th edition of the CIMG Annual National Marketing Performance Awards.
Under the theme “Marketing as a Catalyst for National Development,” the institute outlined a strategy to collaborate with the government, private sector, and professional bodies to redefine Ghana’s global competitiveness through strategic branding and policy advocacy.
“We are not here to observe, we are here to lead. Marketing must move beyond promoting products to building nations. The 24-hour economy, export-driven growth, and other government policies require strategic communication and stakeholder buy-in; this is where CIMG will take centre stage,” he said.
The president proposed the establishment of the Brand Ghana Council, a multi-stakeholder body, to ensure continuity and professionalism in national branding, irrespective of political transitions.
He urged businesses, government agencies, and marketing professionals to actively engage in shaping Ghana’s economic narrative.
The president disclosed plans to partner with universities to nurture the next generation of marketing leaders.
The president highlighted the modalities of the 36th edition of the CIMG awards, noting that the awards will maintain their reputation as Ghana’s gold standard for marketing excellence, with enhanced scrutiny to ensure transparency.
He noted that nominees would be required to submit audited reports and undergo rigorous assessment by industry experts.
Mr. Kwasi Kyere, Chairperson of Awards, Conference and Events, in an interview with the Ghana News Agency on the sidelines of the media launch, said the awards’ themes were thoughtfully selected to reflect current circumstances.
He noted that the themes inspire corporate organisations to rethink their strategies and reposition both corporate and product brands for sustained high-impact performance.
The chairperson said the institute was determined to maintain high standards, ensuring that the criteria for evaluating individual and corporate performances were not compromised.
“We are dedicated to keeping the awards processes simple, transparent, and fair. This commitment has driven us, as a forward-thinking institution, to continually introduce innovative ideas that improve our categories, streamline our processes, and refine our procedures,” he said.
GNA
Christian Akorlie