Ghana strengthens position in global BPO market with AIDEC’s new outsourcing hub

By Stanley Senya

Accra, April 15, GNA – AIDEC Digital has introduced its state-of-the-art Business Process Outsourcing (BPO) centre in Accra to solidify the country’s position as an emerging hub for global digital outsourcing services.

The new BPO facility positions Ghana to capture a larger share of the global BPO industry, currently valued at US$321 billion and projected to reach US$525 billion by 2030.

Africa currently accounts for just 2 percent of this market, with South Africa, Egypt, and Morocco dominating the continent’s share at 87 percent.

Sir Ambrose Yennah, Founder and Executive Chairman of AIDEC Group of Companies, said, “This launch marks yet another milestone after several others by AIDEC in the digital landscape.”

The event was on the theme: “Global Competitiveness and Strategic Partnerships: Positioning Ghana as a top digital outsourcing hub through strategic collaborations and job creation.”

It was attended by industry leaders, government representatives, and technology stakeholders, and showcased AIDEC’s comprehensive suite of outsourcing solutions designed to serve both local and international clients while creating substantial employment opportunities for the nation’s increasingly tech-savvy population.

He said the vision was to tap into the market potential by positioning Ghana as a hub for digital outsourcing, taking advantage of the growing digital ecosystem, skilled youth, and strategic location in Africa.

Mr David Gowu, CEO of Business Outsourcing Services Association Ghana (BOSAG), explained that Ghana had all the attributes of a favourable destination for BPO services.

He said these attributes, political stability, English as the first language, a high percentage of university graduates, and a strategic location in Africa.

“AIDEC’s investment in this sector demonstrates confidence in our ability to compete globally,” he added.

“BOSAG has an ambitious five-year target of creating one million jobs in the BPO sector and companies like AIDEC will be leading this initiative to provide meaningful employment for young people,” Mr. Gowu stated.

The BPO centre represents the latest development in AIDEC’s evolution since 2020, which has included establishing Ghana’s first AI Center of Excellence.

He said the establishment of BOSAG in November 2024 represented a strategic move to position Ghana as Africa’s premier BPO destination.

The AIDEC Digital Hub offers a diverse range of services including inbound and outbound call center operations and customer support; data entry, processing, and analytics; AI and business intelligence solutions as well as E-learning, IT training, and ISO certification.

Others include IT and software development support are digital marketing and content management.

Mr Emmanuel Gbeve, Chief Technology Officer of AIDEC, highlighted the centre’s technical capabilities and regulatory compliance, stating: “We have secured authorisation from the Cyber Security Authority and implemented robust security measures to ensure meeting international standards for data protection and service delivery.”

Mr Kafui Amanfu, Executive Director of the Institute of ICT Professionals Ghana (IIPGH), said, “This is not about competition rather it is about collaboration.”

“We need to work together to push this conversation forward and help businesses understand the potential of the BPO industry,” he added

Mr Isaac Newton Acquah, National Project Coordinator for Ghana’s Tech Sector at the International Trade Centre, said, “It is going to be centers with excellence and experience, with BOSAG and IIPGH coming together as a community, that will allow us to lobby government locally and internationally to move the IT/BPO sector forward.”

GNA
CA/