By Elizabeth Larkwor Baah
Tema, Dec. 22, GNA — Some vendors at the Black Street Festival say the festival has offered a unique platform to reach a larger audience and record high sales.
The festival, held annually to celebrate African culture and creativity, transformed streets into vibrant markets filled with fashion shows, live performances, art exhibitions, poetry, and a lot more.
Over 50 vendors participated in this year’s event, displaying a variety of goods, from African-inspired clothing to organic skincare products and traditional dishes.
Many vendors credited the event’s organisers for their support and extensive publicity efforts, allowing small-scale businesses to participate.
Madam Magdalen Debrah of Pro-Poshmeg Solution, a dealer in children’s stationery and accessories located in Tema Community Seven, said she was an annual participant, and the event had helped her increase her customer base.
She noted that the organisation of the programme had improved over the years, lauding the event organisers for the
continuous support.
Ms Martha Naa Ayorkor Adefio of Swiss Irishcream described the event as vibrant and different from other street festivals, adding that the line-up activities had kept her entertained.
She indicated that she recorded a lot of sales, especially on the first day, and was hopeful that people would show up at night for the business to boom.
She, however, added that the spacing was too wide at the venue, making some of the customers stop at the nearest vendors.
“If you don’t walk to them to try and convince them to come to your stand, they just buy one or two things and they go,” she said.
Ms Adefio suggested that the food vendors must be dispersed among other sellers rather than keeping them all on one side, expressing the hope that the event would lead to long-term customer relationships.
Mr Cyper Soul, Physical Therapist and Wellness Coach of Float Wellness Spa, said there had been a lot of testimonies from people who had patronised their services during the programme and was hopeful that more people would patronise their services.
Mr Stephen Larbi, a Ghanaian Hyper Realism Artist, and first-time participant, said the event was a steppingstone toward greater opportunities in the future.
He said the experience would help improve his work as he had learnt a lot from other artists and commended the organisers for the programme.
GNA