By Stanley Senya
Accra, Nov. 28, GNA – The Advertisers Association of Ghana (AAG) has held its 33rd annual general meeting with a mission to transform the advertising landscape.
The annual meeting was to receive auditors reports from the association, vote and induct new members for the upcoming years.
President of the Association, Mr Andrew Ackah, in his remarks, said the AAG had gone through a drastic change over the past years, saying the Association had seen improvements in recruiting more members, paying of dues, revamping of the association’s website and a new logo.
Speaking on membership growth, he said there was a 63% increase in the payment of membership dues this year as against what it was in 2023. He said a total contribution of membership dues to date amounted to GHC 341,125 as against GHC 208,700 for 2023.
“This growth is a testament to the increasing recognition of the association’s value and the support it provides to our members. Many corporate members that had been dormant for years revived their membership and activeness this year”, he added.
He said the Association had a total of 15 new corporate members and five new individual members joining the association this year.
The President of AAG said workshops, community engagements, advocacy and representation were among other projects to build the capacity of members to adapt to growing trends in the digital world.
He said AAG had strengthened its ties with international advertising associations to share knowledge and best practices that could benefit the local industry.
“The association’s engagements with Cannes Lions and all its allied organizations have been significantly positive”, he added.
Mr Ackah said the Association had laid out several strategic goals for the year 2025, “enhancing member benefits, digital transformation, women in advertising and marketing conferences and AAG brand of quarter project awards.”
Mrs Esther Cobbah, President of Institute of Public Relations Ghana (IPR), who was the guest speaker at the meeting, highlighted the significance of advertising and marketing,
explaining that the digital world would not wait on people hence, co-creative was vital to thrive in the digital industry.
She encouraged AAG executives to create a space to promote co-creation because it fostered relationship and contributed to the long term sustainability of the Association.
She said that the communication market was currently driven by technological advancements, therefore information from communicators and advertisers must resonate with consumers for effective marketing.
The IPR President called for collaboration between advertisers and marketers to promote professional content for consumers.
“Despite being faced by many competitors and digital innovations, we must work together to protect and preserve the AAG”, she said.
She called for inclusivity and urged members of the AAG to take actions and put up a sense of belongingness to support the Association’s mission.
The annual general meeting was successful with new members elected and Mr Andrew Ackah was maintained as President of the Association for the coming years.
GNA