Accra, Nov. 8, GNA – The Institute of Public Relations (IPR) Ghana has begun its pre-election campaign aimed at contributing to peaceful elections in December.
The five-week initiative, “Speak Truth For Peace”, encourages Ghanaians, particularly, political communicators, to be ethical in their political discourse.
In line with the theme of its 50th-anniversary celebration, “Public Relations for Value Creation”, the Institute decided to focus on “ethical communication for peace building in an election year”.
In September this year, the Institute organised training in ethical communication for communicators of political parties in Ghana, where participants acknowledged the value of Public Relations and the importance of ethical communication.
The activities were part of the Institute’s effort to help the public appreciate the value of Public Relations in building healthy relationships among individuals, communities, organisations, and nations.
Ms Esther Cobbah, President of IPR Ghana, emphasised truthfulness on the part of political communicators.
“Human beings can be moved to act in destructive ways based on falsehood and so it is really important that everyone, particularly, political communicators recognise their duty to uphold truth for the good of society.”
“In an election year, everyone desires to project the case for their respective parties and candidates. However, if we have no respect for the truth, then the whole edifice of our society is undermined.
“Democracy is at risk when there is no respect for the truth in the contest that takes place between different parties,” she stated.
IPR Ghana is a professional body for public relations practitioners in Ghana. It was founded in 1972 and registered as a professional body under the Professional Bodies Registration Decree, 1973 (NRCD 143).
The Institute provides a professional structure for the practice of public relations and enhance the ability and status of its members as professional practitioners.
GNA