Accra, May 16, GNA- As part of efforts to simplify international payment services and contribute to the growth of Ghana’s financial technology (Fintech) sector, Lemonade Finance has scaled up its service offerings to ensure financial inclusivity.
The company has consequently rebranded to LemFi to reflect its new paradigm shift and commitment to providing international payments for everyone and better serving its expanding community.
In a news brief, the company said the decision to change the name was driven by a desire to simplify and capture the essence of its vision and differentiate itself in the evolving financial services landscape.
Lemonade Finance was founded in 2020 with a vision to empower immigrants seeking to achieve more. The company delivers its services through an app that enables users to send money to more than 10 countries.
“Through extensive collaboration with the team and community, the decision to rebrand was made to better encapsulate the vision of providing a more inclusive and efficient means for people to send money home,” the statement said.
LemFi is licensed as an Electronic Money Institution with the Financial Conduct Authority in the United Kingdom, under RightCard Payment Services. It is also registered as a Money Service Business by Canada’s Financial Transactions and Report Analysis Centre.
Mr Ridwan Olalere, the CEO and Co-Founder of LemFi, the Chief Executive Officer and Co-Founder of Lemfi, said: “The name we started with was Lemonade Finance. And as our app gained popularity, our reach expanded across multiple countries, and we became the vital link between families and loved ones separated by distance.”
The company expressed profound gratitude to its customers for their continued support and invited them to embark on this new chapter together.
“As LemFi, the company will continue building a product and expand to more countries in the coming weeks, empowering individuals to pursue their dreams confidently,” it said.
GNA