Accra, May 1, GNA – The Chartered Institute of Marketing, Ghana (CIMG) has donated cash of GH¢40,000.00 to the COVID-19 National Trust Fund, in addition to a presentation of some essential medications, mineral water, and alcohol-based hand sanitizers.
A statement issued by the CIMG, and copied to the Ghana News Agency, in Accra, said the donation was in line with its Corporate Social Responsibility and public advocacy programmes.
It said the donation was made through the Ministry of Information during its media briefing to give an update on COVID-19 measures.
According to the statement, Dr D. Kasser Tee, National President of CIMG, presented the donation and said, “CIMG is a not-for-profit professional association that promotes the education and professional practice of marketing in Ghana.”
He said, “We have mobilised contributions from our members to the tune of GH¢40, 000.00 to support Government in the fight against the COVID-19 pandemic.
“We have, in addition, mobilised water, sanitizers and essential medications from the following local manufacturers; Kasapreko Company, Bel Aqua and Pharmanova.”
Dr Tee said as a professional body, CIMG was committed to helping indigenous companies that required marketing support to turn around, revamp and grow their businesses when economic activities had slowed globally.
He advised the public to discourage the physical presentation of cheques, including dummies and bank drafts by donors, as these were all mediums for possible transmission of the new Coronavirus.
He stressed, “Henceforth, it may be appropriate for all donors to request their bankers to effect electronic transfers directly into the COVID-19 National Trust Fund account.
“We have done so this morning, and we have here the transaction advice from our bankers, Ecobank Ghana to show. This way, we shall all be contributing to limiting the spread of the virus.”
GNA