By Hafsa Obeng
Accra, Dec. 18, GNA-The National Folklore Board (NFB) of Ghana has teamed up with Fashion Forum Africa (FFA) in a groundbreaking partnership aimed at merging folklore with fashion.
This collaboration marks a significant step in promoting Ghana’s rich cultural heritage and amplifying the voices of its dynamic fashion industry.
The partnership’s first initiative will debut in March 2025, coinciding with Ghana Culture Month, a national celebration of heritage and identity, a statement issued by the the NFB on Wednesday said.
The event will be held on the “Fashion meets folklore.” It would explore how traditional narratives and symbols influence contemporary design while advocating for sustainability in textiles and fashion.
The initiative aims to promote inclusivity and economic growth within Ghana’s creative sector, focusing on women entrepreneurs, start-ups, and cottage industries across all 16 regions.
A key feature of the event will be a retrospective honouring the late Kofi Ansah, Ghana’s renowned master of fashion, celebrated for redefining African fashion globally.
“This tribute marks the 10th anniversary of his passing and coincides with his international tour as part of the Victoria and Albert Museum’s “Africa Fashion Exhibition,” set to visit Chicago next,” the statement said.
Mrs. Bernice Ann Deh-Kumah, Executive Director of NFB Ghana, said that the partnership reflected a shared vision of preserving Ghanaian folklore while fostering innovation in the fashion and textiles industry.
Ms. Makeba Nana Pokua Boateng, Founder of FFA, said that the collaboration not only celebrates Ghana’s rich heritage but also addresses key challenges in sustainable fashion.
“We aim to bridge the gap between tradition and modernity, creating a legacy that benefits both the present and the future.
“As we honour Kofi Ansah’s extraordinary contributions, we are reminded of the power of creativity to connect cultures and inspire progress.
“Further details about the event, including key activities and participants, will be announced in the coming months,” she said.
GNA