A star rises at 2024 star-studded BEFFTA Awards

Accra, Oct. 31, GNA-London shone brightly with elegance and creativity as the Black Entertainment Film, Fashion, Television, and Arts (BEFFTA) Awards returned for its 16th annual celebration, following a two-year hiatus due to the pandemic.


Known for honouring outstanding talents across various creative industries, BEFFTA welcomed an impressive blend of established icons and rising stars to its red carpet.


Past honourees, including Sir Trevor McDonald and comedian Lenny Henry, shared the spotlight with a new generation of trailblazers, making this year’s event a remarkable convergence of talent and vision.


One of the most inspiring moments of the evening was the recognition of Princess K, who took home the award for Best UK Young Achiever.
As a London-born dancer, actress, model, motivational speaker, and advocate, Princess K is celebrated not only for her artistic talents, but also for her philanthropic spirit and commitment to youth empowerment.


A news brief said her acceptance speech captivated the audience, and her post-event message on social media resonated deeply, encouraging young creatives.
“To everyone out there trying to figure it out and pursue your dreams, never stop praying, never stop dreaming, and never stop believing in yourselves—you never know who is watching you.”


Princess K’s deep-rooted connection to Africa has fueled her mission to uplift young people, bridging cultures between Africa and the UK.
Reflecting on her heritage and values, she plans to launch an NGO in West Africa, with an inaugural programme set for 2025.


The organisation will provide scholarships, grants, and skill-building programmes for young Africans, empowering them to pursue their dreams in fields like arts, education, and performance.


Through the NGO, Princess K would also host fundraising events and community initiatives to sustain the impactful projects, the brief said.
It said already demonstrating her commitment, Princess K had supported a young girl named Jasmin in Accra.


“Over the past two years, Jasmin has attended a ballet programme in East Legon’s performance arts school, thanks to Princess K’s scholarship.
“This support has opened doors for Jasmin and embodies Princess K’s dedication to providing meaningful opportunities to young talents across the continent.”


Reflecting on her future work, Princess K said, “In Africa, we say, ‘If you educate a child, you educate a nation.’ Through my work, I hope to inspire and enable future generations, creating a ripple effect that will uplift communities across the continent.”


Alongside Princess K, other notable winners at BEFFTA 2024 were UK designer Mary Martin, awarded Best Fashion Designer, Nigerian stylist Swanky Jerry, and Ghana’s DWP Academy, which was honoured as Best International Dance School.


Nigerian influencer Purple Speedy received the Best International Influencer award, further showcasing the diverse and expansive talent within the global African diaspora.


Founded by Dr. Pauline Long, a Kenyan professor, entrepreneur, and media mogul, BEFFTA has long championed talent that transcends borders and celebrates underrepresented voices in arts and entertainment.


This year’s awards reinforced BEFFTA’s commitment to diversity and global recognitidiasporauring individuals whose influence and creativity inspire people around the world.
GNA