Accra, Oct. 31, GNA – The Ghana Music Xperience (GMX), the latest music streaming innovation, is set to transform the music landscape with its unparalleled focus on Ghanaian music content, discovery, and personalised experiences.
The newly launched portal seeks to redefine how music lovers engage with Ghanaian music, both locally and internationally.
The GMX platform would boast of an extensive library of Ghanaian music, ranging from traditional folk to contemporary genres like hiplife and dancehall.
Speaking at the launch event, Vice President Dr. Mahamudu Bawumia stated that it was imperative to identify and compensate artistes who contribute to the growth of Ghana’s creative arts sector.
“We’re in a digital revolution, and it is very important we use the tools offered by the digital age to monetize our talents in the Ghanaian music industry.
“The value of the global economy is in digitalisation, and when we say we need to promote our talent, then we need to go digital, as that is where the money is.
“We need the Ghana (Ghana Music Xperience) streaming app for the local empowerment of our industry. If you look at the digital revolution in the world, you’re either a developer of apps or a user.
“The developers are those who make money, and the users pay. So, it is very important to have local ownership of these apps. The GMX, ladies and gentlemen, is more than just a music streaming platform. It is an embodiment of what it means to preserve our culture and support our artistes.”
Mr. Andrew Egyapa Mercer, Minister for Tourism, Arts and Culture, described the GMX platform as a revolution in the Ghanaian music landscape.
“In Ghana, music is our heartbeat, a channel through which we express our story, tradition and help unite communities.It is how we distinguish ourselves and our presence on the world stage.
“I am filled with pride and excitement as we elevate Ghanaian music and culture onto a digital platform.As we launch GMX, it is a celebration of our media heritage and the showcasing of our range of artistes.
“This (GMX) aligns perfectly with the government’s mission to advance the creative arts space. Platforms like GMX will allow us to showcase our culture to the world and contribute significantly to tourism,” he added.
Mr. Ato Tandoh, CEO of GMX, said, “Today is indeed a great day in the history of Ghana as we outdoor GMX.
“Our goal is to provide an experience that helps people connect more deeply with the music they love, while also introducing them to new sounds, artists, and parts of our history they might not have found otherwise.”
GNA