Accra, Jan. 20, GNA – Dr. Kobby Mensah, a Political Marketing Strategist has described political TownHall Meetings (THMs) as the most effective mode of political communications currently in the country.
He said in the current representative democratic system of the country, THMs provided good opportunity for “physical conversations” between politicians and voters on topical issues.
“Townhall meeting is and has been the best mode of political communication between the politicians and the people because there is nothing like an intermediate who can twist the conversation or that can present interruptions.”
Dr Mensah said this in an interview with the Ghana News Agency (GNA) in Accra ahead of the National Democratic Congress’s (NDC) upcoming THM in Kumasi on Monday, January 24, 2022.
He said such engagements were a step in the right direction to clarify issues and misunderstandings.
They also serve as an important platform for interactive sessions between party leaders and members and promoted close relationship between politicians and voters, unlike the mass media.
“In this case, there is access and communication taking place, so the politician becomes more accessible, where communication gaps are readily addressed.
“It used to be the mode of communication until modernisation time. Modernisation era because communities have grown, they cease to be the kind of communities everybody knows everybody, people don’t have time, they are working at different times, some go to the markets, farms and some go to the formalised places like white colour jobs.”
The NDC’s upcoming THM, under the auspices of the National Communications Bureau of the NDC, would be on the theme: “Dissecting Ghana’s ailing economy and the obnoxious E-levy policy.”
A press release signed by the Party’s National Communications Officer Mr. Sammy Gyamfi Esq and copied to the GNA, said: “The programme will be attended by the media and various stakeholder groups who will have an opportunity to share their thoughts on the theme for the event.”
It is scheduled for 1300 hours at the Kwame Nkrumah University of Science and Technology.
GNA